In a strategic move by a Canadian mining company, CDN Jade Mine Resources Inc. acquired domain name JADE.COM for $1,250,000 in 2016. This acquisition reconfirms the strong market value for "exact match" domains in the gem and jewelry sector.
In a company statement from Mr. Shao Long Li, Director and Chief Executive Officer of CDN Jade Mine Resources, “We are extremely pleased to announce our plans to acquire JADE.COM; this could significantly expand our customer reach by developing a strong platform for the global trade of jade.”
An increasing number of prominent companies are recognizing the power of a good domain name, adding prestige to their stable of intellectual property assets.
In fact, a number of industry jewelry companies own “exact match” domains, including:
KAY Jewelers - Ruby.com, Gold.com
Mason-Kay - JadeJewelry.com
Benchmark - EngagementRings.com
Richline Group (Berkshire Hathaway Inc) - Jewelry.com
So, congratulations to CDN Jade Mine Resources Inc. You're in great company!