The highest price of a publicly recorded gem domain in 2017 was Emeralds.com, which sold for $125,000, to a prominent colored gemstone company.
The Emeralds.com domain name purchase is part of a continuing trend of established gem & jewelry companies purchasing product-specific gem domains to strengthen their online and e-commerce prominence . (See our previous blog post about Canadian mining company CDN Jade Mine Resources purchasing Jade.com for $1.25 million.)
The Emeralds.com sale was published in leading domain industry news journal 'Domain Name Journal' recording the full sale price and date of sale.
Another precious gemstone domain name owned by a prominent jewelry company is Ruby.com, owned by Kay's Jewelers.
Indeed, many of the world’s most prestigious brands use the power of "exact match" domains to connect consumers with their specific product lines.
A number of well-known companies are expanding beyond their individual brand's web addresses to highlight their specialty with specific product domains for a particular niche.
A few examples include clothing brand Ralph Lauren owning Polo.com and Rugby.com. Media company Conde Naste owns Brides.com, auto manufacturer Honda owns Motorcycles.com. and international food company Nestle's owns Icecream.com.